consumer guidance. we do not sell jewelry.


Diamond Review is a web-based community for diamond jewelry enthusiasts, first-time buyers, and members of the jewelry trade. We are here to assist you with your important diamond jewelry purchase, and to provide a forum for discussion and sharing. We DO NOT sell diamonds or jewelry ourselves, and we're not owned or controlled by any jeweler or retailer.

We've been around since 1999. In fact, we're one of the very first diamond information sites! Our mission: Make it easy and fun to buy quality diamond jewelry, by educating consumers.

To get you started quickly, we've grouped our Frequently Asked Questions (FAQs) into three groups:

1. Buying diamond jewelry for the first time

2. Participating in the Diamond Review Forum

3. Learning more about Diamond Review

QUICK START : I don't have time for long hours of research, but still want high quality and competitive pricing. What should I do?

Here is the #1 rule:

Find a jeweler you trust, and let them guide you to the right diamond at the right price

A determined, dishonest jeweler will usually find a way to fool you no matter how much you think you may know, especially if you're strapped for time. On the other hand, an honest, established jeweler will guide you and give you a good deal no matter how little you know, because they know the value of building a long-term business based on enthusiastic customers that tell their friends.

A common mistake is to shop around for a specific diamond at a specific price, before selecting a jeweler. The fact is, most jewelers have access to the same loose diamond inventory from the national wholesalers, so in fact nearly any jeweler can get you the diamond of your dreams. The difference is in the jeweler!

So how do you go about selecting a jeweler you can trust? Follow these tips:

  • Ask your friends for referrals. If one of your friends has recently gotten engaged, ask them for advice.
  • Poke around on the Diamond Review Forum. Which jewelers are being helpful, answering questions, and so forth?
  • Read our tutorial about selecting a local jeweler, which includes 9 questions you should ask a prospective jeweler, and 6 signs of a jeweler to avoid

We think it's fun to spend a lot of time researching the purchase of a diamond ring. However, we also know that not everyone has the luxury of endless time-consuming research. If you're strapped for time, our strongest recommendation is to spend the little time you do have in finding that one jeweler you can fully trust, and then rely on their expertise to guide you through your purchase.

So you say you do have the inclination to dive into the time-consuming research? Read on!

Comparison shopping: How do I browse through many different diamonds from many different jewelers?

Diamond Review's "DiamondFinder" makes it easy to comparison-shop. Choose among 300,000+ diamonds, from many different vendors! Our unique search tool lets you simultaneously search and compare the diamond inventories of many different jewelers. We update our database daily. Try out DiamondFinder »

I'm thinking about buying a particular diamond. Is it of high quality? Am I getting a good deal?

Maybe. Best way to find out is to post the details on the Diamond Review Forum, and let our expert members offer their thoughts. There are some top rate diamond experts who lurk here and it is not (usually) an adversarial issue with the jewelers. All advice is completely free and comes with no obligation whatsoever.

Our experts are very detail-oriented. In order to give you the best advice, they need every little detail. Here are a few guidelines for crafting the perfect post:

  • Say in the headline what you're asking. 'Advice on princess cut diamond' would be good, as would 'What do you think of this one?' 'Should I buy this 2.50ct. GIA/VVS2/F pear cut?' is even better. 'Diamond questions' is not so good. 'My jeweler is too expensive' isn't so great either. Try to be specific.
  • Tell us what you want. Shape, size, budget, speed requirements, etc. Are you fitting it into an existing ring or buying a new ring to fit the stone after you get it? Do you love a particular clarity or length/width ratio? Are you looking for a storefront in the UK or an internet souce who ships to Singapore? The advice is not the same. Let us know your shopping parameters and we can do a much better job of answering quickly.
  • Be specific. Find a particular stone or two to ask about instead of open ended things like 'What's the best marquise available for $5000?' Don't post a list of more than 3 stones for comparison in a single question.
  • Provide ALL of the information you have. This is tricky and it's the problem area for a lot of people. Give us the weight, clarity, color, shape, dimensions that you know, the name of the lab that graded it and the report number if you have it. Post photos if you've got them.
  • Include the style of the dealer. Not all stores have the same business models and a local jeweler will almost always cost more for the same stone than a discount online place. A boutique at a resort will be still higher and a secondhand deal from an individual will usually be less. This isn't an endorsement or condemnation of ANY of those and each has it's merits but it's just the facts. The guy in the parking lot who says 'hey buddy, wanna buy a diamond?' may have very attractive prices and you may even want to do business with him (or not), but we can't know that this is what's going on if you don't tell us.
  • Don't be coy about the price. It's one of the nice things about the internet. YOU are anonymous. Some people have more money than others and we don't care. Really. If budget is your hot button and you're willing to put in some effort to find the cheapest deal, tell us that's what you're looking for. Similarly, if you've got the money and you're just looking for a painless and risk free deal that's going to be as little hassle as possible, tell us that too.
  • Pictures are worth a thousand words. Scans of the cert, photos of the stone, ASET, Idealscope, Brilliancescope, photomicrographic images, and anything else you've got really help. They also make it more interesting for other readers who are following your story. If you have trouble uploading, consult with the admins. It's free and there are no significant limits on how much you can include.
  • Say please and thank you. Your mother was right about this.
  • Pay attention to the advice given. Feel free to ignore any or all of us and it's even ok to argue if you think we're wrong but don't just ask the same question over and over again in the hopes that you'll get a 'better' answer the next time.
  • Tell us how it worked out in the end. Pictures are always good. It wraps up the story for other readers and it makes the gurus feel good that we've helped someone. If you're REALLY happy, come back and post an endorsement of the jeweler(s) who treated you well. Start a new thread with their name in the title. They deserve it and it's extremely helpful for the next shopper. Especially if we're talking about a storefront jeweler, be sure to include the location.
  • Have fun. Life is short. Diamonds are cool. Try not to stress out!

The above advice came directly from one of our A-List experts. Here's his original posting. To post a question and participate, you'll need to create an account, which takes 1 minute, it's free, and we don't spam.

Ready to ask about your diamond(s)? Go to the Diamond Review Forum »

I have a question that I think is fairly common. Where should I look for an answer?

Diamond Review has been around since 1999. We've heard it all, and it's highly likely that most diamond-related questions, issues, and topics have been discussed on the forum at one time or another.

To save yourself time, here are the best ways to try to find commonly asked questions:

  • Search. If you visit the Diamond Review Forum, you will notice a Search box on the top right corner. The Search will look through all topics ever discussed on the forum, through articles, and more. Try it!
  • The Rock - Hall of Fame. The very best discussions get moved to a special area of the forum. Includes Frequently Asked Questions and more. It's worth giving this area a quick scan, because there are often questions/topics discussed here that newcomers have not even considered. Visit The Rock - Hall of Fame »
  • Articles. Diamond Review invites members of the jewelry trade and other experts to submit full-length articles on specific areas or subjects about diamonds & jewelry. Browse through Articles »
  • Tutorials. The tutorials area is designed to get beginners up to speed on the very basics of diamonds & jewelry. Topics include the 4C's of diamonds, how to select a jeweler, and more. Browse our Tutorials »

Of course, if you can't find an answer to your question, or if you feel your question has not been addressed in sufficient detail, by all means post it on the forum and participate. Which leads us to...

I have some other question. How do I start a good discussion with the diamond/jewelry experts on this site?

Just post it. If it's already been answered, someone will probably just point you to the right place for an answer. You'll need to create an account, but doing so takes 1 minute, it's free, and we don't spam. Go to the Diamond Review Forum »

This site was an invaluable tool in my purchase. What can I do to "give back" to the Diamond Review community?

First of all, we're glad we could help. That's why we're here! If you found Diamond Review to be helpful and want to "give back", here are a few things you can do:

  • Mention us to your Jeweler. When you make a purchase, be sure to mention that you did your research on Diamond Review, and that you found the jeweler here (if that is the case).
  • Use the coupons on our site. In some cases, we get a small commission for purchases you make when you use the coupons on this site.
  • Get involved. Whether you're a consumer looking to make a purchase, a jeweler looking to assist customers, or a jewelry enthusiast, we cordially invite you to the Diamond Review Forum.
  • Tell your friends. If you know anyone looking for diamond jewelry, be sure to tell them about Diamond Review.

What is the Diamond Review Forum? How do I post questions and participate?

The Diamond Review Forum is a worldwide community of diamond jewelry enthusiasts, first-time buyers, and members of the jewelry trade, all mixed together. For any first-time buyer, participating in the Forum and interacting with other members is probably the single best way to learn about the fascinating and beautiful world of diamonds.

In order to participate, you'll need to create an account. Setting up an account takes 1 minute, it's free, and we don't spam. You can also create a Diamond Review account by using your Facebook account, in which case the process takes about 10 seconds, it's still free, and we still don't spam. Go to the Diamond Review Forum »

What are the rules, guidelines, and etiquette for participating in the Forum? How is the Forum moderated?

The #1 rule & guideline: Be Nice!. Be polite to other members, be humble when you ask questions or ask for advice, say thank you, don't attack other members, don't have a hidden agenda, don't post obscene or prohibited content, and so forth.

The Diamond Review Forum has an informal set of Forum Rules. To read it, just go to the Forum and you'll find a link near the top. It's always there for you, in case you need to refer to it.

Our style of moderating the site is very "hands off". We want the Forum to be a free and open space, and we purposely avoid participating in diamond & jewelry discussions because we don't want the moderator's presence to influence an otherwise open discussion. HOWEVER... if we feel someone is abusing the site or other members, we do usually take swift action. If you feel any member is not being nice, please report it to us... there's a "Report" link at the bottom of each post throughout the Forum, and that's by far the best way to let us know of any potential issues.

What is "A-List"? How do I get on the A-List, and what are the benefits?

The Diamond Review "A-List" is the core of our community. The people on the A-List are personally known to the Diamond Review staff (or personally known to another A-List member, see below). Think of "A-List" as being "friends of Diamond Review". A-List'ers offer the best credibility, advice, and experience available on this site (and probably anywhere!). A-List'ers are clearly identified on the Forum by the highly coveted A-List badge underneath their names.

There are 3 different types of A-List'ers: A-List Jewelers, A-List Appraisers, and A-List Members. The designation is useful because it further breaks down the member's role in the jewelry trade (if any). Anyone (that is cool enough :-) ) can be on the A-List, but we won't knowingly allow a jeweler to be an "A-List Member", for example.

Of course, being on the A-List comes with benefits, including:

  • official recognition as an expert or advanced consumer AND as a friend of Diamond Review
  • the A-List badge appears by your name, for all to see;
  • access to "The Inner Circle", a hidden, unmoderated forum, available and visible ONLY to A-List'ers;
  • all sorts of feature perks, including: The ability to include links in your postings, virtually unlimited ability to use the Private Messaging system, and much more;
  • priority access to the moderators;
  • the inside scoop on the site, first look at new features, and more;
  • the ability to provide your opinions, in terms of future direction of Diamond Review;
  • and of course, many more benefits as we think of them!

Joining A-List is simple, but it's not for everyone. Generally speaking, A-List is for members of our community with a strong and ongoing passion for diamonds and jewelry. Here's how to join:

  1. Complete your profile. Include a photo, your interests, and so forth
  2. Participate for awhile as a regular member. Demonstrate your passion through your postings!
  3. Once you feel you're ready, get nominated by another A-List'er. Send them a Private Message and ask nicely. Alternatively, click on the "Contact Us" link at the bottom of the site and introduce yourself personally to our staff.

What else can I do on Diamond Review?

Aside from discussing, researching, and learning about diamonds, here are a few other useful features:

  • Save money with Coupons. Diamond Review works directly with jewelers to provide you with money-saving coupons. Before you buy, make sure you look through our coupons to see if you can save yourself a little money. Coupons »
  • Get Proposal Ideas. There's an area in the Forum called "Down on One Knee" for discussing and sharing proposal ideas and engagement stories. Visit the "Down on One Knee" forum »
  • Meet other diamond enthusiasts. There's an area in the Forum called "Beyond the Bling" for discussing everything and anything beyond the diamonds and jewelry we all love. Visit the "Beyond the Bling" »
  • Publish articles. If you enjoy writing about diamonds & jewelry and want to publish your articles for broader readership in the Articles area, please let us know. Or better yet, just post your article on the regular Forum, and then let us know after you've done so. It's easy for us to move your article from the regular Forum to the Articles area.
  • Buy/sell from other members. We have a completely free area for buying and selling jewelry. This area is for non-commercial transactions only (meaning if you're a jeweler that regularly sells, this is NOT the place to post your goods!). Visit our classifieds area »

I'm a jeweler, appraiser, or member of the jewelry trade. What should I know about Diamond Review?

We have a special page just for you. Visit "Info for Jewelers" »

Why no banner ads?

We don't accept banner ads. We think they're annoying to consumers, they make the site ugly, and they're a waste of money to jewelers. Instead, we offer a variety of other less-intrusive ways for jewelers to promote themselves (see Info for Jewelers for details) that we believe are more useful to consumers and ultimately yield better results for jewelers.

How does Diamond Review make money?

We are completely free to consumers. We do charge various fees to jewelers for various services (see Info for Jewelers for more details), and in some cases we also join "affiliate programs" or other revenue-sharing programs offered by various jewelers or other third parties.

Who runs Diamond Review? How can I contact you?

The site is professionally run by Diamond Review, Inc. Our mission is to help consumers and merchants find each other by providing an open, transparent, information-intensive community. We're headquartered in Seattle, WA. We've been doing this since 1999.

Diamond Review is an independent venue for consumers and retailers. We are not owned or controlled by any jeweler or retailer, and we do not sell diamonds or jewelry ourselves.

If you'd like to contact us with suggestions or questions, or just want to say hello, feel free to do so by using the "Contact Us" link at the bottom right of the site.