Their selling proposition seems to be a willingness to include 3rd party sales commission sales sites between them and the buyer so that the final buyer doesn't know who they're really shopping with. This is decently common in some other industries and a modified version of it is typical with diamonds, but usually with diamonds the retailer is doing SOMETHING to earn their money beyond putting up a website. I can see why dealers might like this but I'm hard pressed to think of why anyone as a consumer would want to be involved. No, I don't know any other jewelers who offer it. There are some large wholesale jewelry supply houses, like Stuller.com, that come close in that they'll do all of the back room sort of work for a jeweler, but I'm pretty sure the jeweler still has to receive and inspect the merchandise first, before it gets shipped to you.
Thank you so much Denver!
I am right down the mountain from you here in Tulsa, Oklahoma! Ha!