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May 09
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Jeweler Listings and StoreFront FAQ

What determines the order in which jewelers are listed?

How do I access a specific jeweler's StoreFront?

I am a jeweler and I would like to edit/update my StoreFront. How do I do that?

Are there any guidelines for writing jeweler reviews?

I am a jeweler or a person affiliated with the jewelry industry. What guidelines apply to me regarding reviews?

Can I make changes or deletions to reviews that have already been posted?


What determines the order in which jewelers are listed?

In an effort to quickly deliver the most relevant information to consumers, jewelers appearing on Diamond ReviewTM appear in the following order:

  1. Paid listings will have a faint yellow background and always appear first. By participating in this program, jewelers indicate that their visibility on Diamond ReviewTM is important to them. The monthly rates for this service are very affordable -- contact us for more information at ads@diamondreview.com if you are interested in learning more.
  2. The next grouping of listings is reserved for jewelers who have taken the time to update and enhance their StoreFront. It is very easy to do this; please read editing your StoreFront for detailed instructions.
  3. The third group of listings is for jewelers who have had at least one consumer write a review about them.
  4. Finally, the remaining group of listings are listed based on the amount of information available in our database.

Within these groups, listings are shown in order of increasing physical distance to the reader's ZIP code, or in the case of Internet jewelers, alphabetically.

Please note that we reserve the right to change this policy and/or the listed order of any jeweler at any time without notice. We also reserve the right to modify or delete any listing.


How do I access a specific jeweler's StoreFront?

The easiest way to access a particular jeweler's StoreFront is to click on the Jeweler Search tab on the top navigation bar. Next, perform an "Internet" or "Local Jeweler" search by typing the partial name of the jeweler that you wish to access (for example, for "John Smith Jewelers" you may simply type "smith").

After pressing the search button, you should see listings that match your search. When you see your listing, click on the button -- this will take you to your StoreFront.


I am a jeweler and I would like to edit/update my StoreFront. How do I do that?

If you have not done so, the first step is to sign in / register.

Assuming you are a registered user with a UserID, check to see if you have been given access to EDIT your page. To do this, simply visit your StoreFront (visible after you press the button). If you see a "StoreFront Control Panel" at the top of your StoreFront, you're all set (if you don't know how to access your profile page, click here). Simply click on the "Edit StoreFront" button and begin customizing your StoreFront.

If you do not see the StoreFront Control Panel, you need to request access from us. To do this, simply fax us a copy of your business card or letterhead with your UserID and E-mail address clearly handwritten on it. Our FAX number is (801) 912-1447. Your account will be enabled within 24 hours upon receipt of your FAX. This level of security protects your StoreFront from being modified by anyone but you.

Once you reach the StoreFront editing screen, you should complete the information requested as thoroughly as possible, since this information will be accessed by potential customers. Once updated, you should return often to make any necessary updates or simply to "freshen up" your profile page.

In addition to the textual information on the profile page, you also have the option to upload computer GIF images of your store's logos, which will further enhance the appearance of your listing. If you do not have a logo, our graphics design team can create a logo from your letterhead or business card for a small fee. Send us an email at ads@diamondreview.com for more information. Alternately, we refer many of our customers to BannerWorkz.com.


Are there any guidelines for writing jeweler reviews?

The key to writing a good review is to remain as objective and specific as possible. Phrases such as "nice guy" mean very little; rather, use specific examples such as "called me when the stone I was looking for became available" or "spent two hours explaining and educating".

Please refrain from writing a review unless you, personally, were present. This helps keep our reviews objective and accurate.

If your visit occurred some time ago, we still encourage you to write a review as long as your visit occurred up to two years ago. Just be sure to mention that fact in your review.


I am a jeweler or a person affiliated with the jewelry industry. What guidelines apply to me regarding reviews?

No jeweler, person affiliated with the jewelry industry, or agent of such person or corporation may post a review unless such review is intended for the jewelry store you own or represent, in which case you are obligated to identify yourself fully. Any violation of this policy will result in your listing being permanently deleted, your userid revoked, and a message issued to the public detailing your attempt to misinform. Please note that we keep detailed logs of all user activities. Even if you choose to violate our Terms of Service and falsely identify yourself, do not assume that you will succeed in remaining anonymous.

Jewelers are encouraged to write reviews about themselves as long as they fully identify themselves as the authors of such reviews. For example, if you are a jeweler that happens to receive a less than agreeable review, you are encouraged to post a review as a reply, explaining what you think might have gone wrong. Or, if you have received favorable reviews elsewhere, you are encouraged to cross-post them here.

Jewelers are also encouraged to ask their customers to post reviews here. And, once you grow a nice database of positive reviews, you may also link directly to your DiamondReview.com StoreFront from your site so your visitors can read your reviews. For instructions on linking directly to your StoreFront from your website, please visit your StoreFront editor.


Can I make changes or deletions to reviews that have already been posted?

We maintain no editorial control over reviews. Do not ask us to edit or delete any reviews. If there is an inaccuracy, the easiest way to fix it is to post a new review explaining the error or problem in an older review. Since the last review posted always appears first, you can be assured that readers will always read any corrections first.



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