Is it the setting? Is it the cut proportions? Both? French cuts are so completely different from a modern brilliant cut that you should really take them on their own terms: a French cut is never going to sparkle or reflect as much light as a superideal round, but a round will never twinkle in the way an old cut does, nor does it have the same fire. I love French cut stones (not just diamonds), but I don't like princess cuts, which are derived from the French cut. It's all a matter of personal preference.
This said, there are a couple of practical considerations that lead me to say "if you buy it, leave it well alone":
1. Taking an old stone out of an old bezel setting is often the death knell for the setting.
2. Re-cutting an old 1 carat stone into a completely different animal is probably going to leave you with a 40 pointer - though TBH you'd need a cutter to make that call with any level of reliability.
3. It's an antique piece; you would be paying a premium for that compared to getting a modern - but still "estate" - ring.
As to your last question - it depends on what you mean. French cuts are not in fashion, and are unlikely to return in fashion, but precisely because of this and because of their relative rarity they are appreciated. The diamond itself is going to age like any other diamond - that is, not at all.
Edited by davidelevi, 07 February 2012 - 02:05 AM.