4 replies to this topic

[BigPapi]

I am still in the market for a ring. What is the typical mark up on Diamond engagement rings? If a ring lists for $8,500. what is a reasonable price point? Half of that? 75% of listd price?

Your advise is welcome.

[denverappraiser]

It varies a lot depending on both the merchandise and the store. It might even depend on YOU. Instead of worrying about how much the store is making, I would recommend you worry about what you're getting and how much you'll need to pay to get it. What is it that you're looking for and what sorts of markets are you looking in for it?

List price is even less important. Lots of jewelers have a habit of pricing things in a way that allows them to sell at a 'discount'. They can price things however they want. Price tags are cheap but asking the moon isn't the same as getting it. Again, pay attention to what you get and what it costs, not what the 'regular' price is.

Edited by denverappraiser, 30 September 2011 - 12:34 PM.

[BigPapi]

I am finding rings I like, but it's ust in me to negotiate. I don;t want to get taken, as I know there is fluff in those prices. I simply want a reasonable price for the ring I ultimately decide to purchase.

[denverappraiser]

It never hurts to ask. The best way to argue the point is to find something similar being offered by the competition for less money and show them the ad.

[Britani17]

Depending where you buy from, the fluff that a jewelry store used to get has been cut quite a bit by the internet. Those who do not compete and lower prices to prices similar to those online vendors are quickly weeded out. There is more mark up, percentage wise in the food you purchase from your local Publix or supermaket, than on diamonds more often than not. What is the ring you are looking at?