I don't believe any of the trade member would say it's "easy" to sell a diamond. With or without a machine to validate your opinion.
AS I mentioned earlier, if the machine assists sellers in showing clients how to identify certain aspects- such as hearts and arrows, I can see the value.
I disagree with the concept that one needs a BrillianceScope to judge the cut of a diamond. I would make the case that an expert would not need to look at even a GIA report to say a diamond is well cut. The whole point is how it looks- and by that standard, a "laymen" should also be able to appreciate the differences, if shown a few stones of varying cut qualities.
The way to judge a diamond's cut is visual inspection- that means not all people will pick the same stone as the best made. Not everyone likes hearts and arrows- the brightest diamond as judged by machine is not necessarily the best one in the eyes of actual people.
What that means is that a fair percentage of people choosing will prefer a diamond that might look worse on these machines or one that HCA downgrades. Both are based on one type of preference.
I'm not saying there's anything wrong with using the machines to validate cut.
only that you don't need the machine to be able to appreciate- and to select- well cut diamonds in person.
Edited by diamondsbylauren, 30 July 2010 - 01:57 PM.