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[Pretzel]

I am looking for a diamond engagement ring (something like round 1.2-1.4 H SI1 or so). I clicked on the "find a local jeweler" link above and was taken to FindMyJeweler.com. I put in my information and they came back with 1 jeweler.
I guess I was just wondering how much stock to put in this recommendation. Does findmyjeweler actually do s good amount of research? Or is it just a case where they recommend the place that is willing to pay an advertising fee?
Bottom line, how much do you trust findmy jeweler recommendations?

Pretzel