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See the Difference


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#1 jan

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Posted 20 July 2003 - 02:43 AM

The Isee2 is here. Now an easy way for consumers to recognize cut quality in diamonds. Read more at: www.isee2.com

This enables consumers to compare cut quality in diamonds based on brilliance, scintillation and also *symmetry*. It gives a numerical reading based on these factors.

Very useful and user friendly, and sits on the counter for up front analysis with consumers.

All of the isee2 diamonds will score a 9 minimum and up. These are some of the top ideal hearts and arrows on the market.



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#2 jan

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Posted 20 July 2003 - 02:44 AM

Here is the counter unit that attaches to an Imac computer.


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#3 jan

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Posted 20 July 2003 - 02:45 AM

All Isee2 diamonds will have a special inscription on the table facet that can be viewed at higher magnification. This is a special logo and number somewhat like a hologram mark to identify each diamond. This will also be noted on the AGS lab reports. Here is what they look like under high magnification.



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#4 jan

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Posted 20 July 2003 - 02:47 AM

They all have AGS lab reports are hearts and arrows and the inscription is noted on the lab report.



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#5 jan

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Posted 20 July 2003 - 02:47 AM

Also you can log onto the Isee2 website and with the stone's ID number and find out the other information about your diamond such as original rough weight, sawn weight, finish weight, origin of rough etc.




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#6 jan

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Posted 20 July 2003 - 02:49 AM

The first Isee2 stone we tested scored a 9.8 .:)



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#7 jan

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Posted 20 July 2003 - 02:50 AM

Here is the same .82 ct. VS2 E Isee2 diamond next to another .82 ct. VS2 E . Both are A.G.S.0`S Ideals, Hearts & Arrows,same grade and carat weight.



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#8 jan

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Posted 20 July 2003 - 02:51 AM

Here is the same Isee2 diamond next to a .90 ct. non ideal 60/60. This is going to be fun comparing different goods.


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#9 anonymouscoward

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Posted 20 July 2003 - 06:50 AM

How do you know this thing works? What exactly is brilliance of 9.5, for example. 9.5 what? What's it measuring?

#10 jan

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Posted 21 July 2003 - 01:45 AM

This machine is measuring, brilliance, scintillation and symmetry.

We have also had the brilliancescope for over 3 years which measures white light, colored light and scintillation.

We have checked stones on both machines and found them to be somewhat similar, except a stone with poorer symmetry will be penalized on the Isee2.

The machine is not for one particular brand but takes the overall *sparkle* of the diamond into effect.
Basically it doesn't care what brand or round diamond you put on it, it just measures light performance. :)
This is a project that has been in the making for over 3 years and took millions of dollars to make. :)



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#11 anonymouscoward

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Posted 21 July 2003 - 04:56 AM

Answer these simple questions for me.

What units is it measuring brilliance in?
What units is it measuring scintillation in?
What units is it measuring symmetry in?

#12 hermann

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Posted 21 July 2003 - 05:58 PM

[indent]Answer these simple questions for me.

What units is it measuring brilliance in?
What units is it measuring scintillation in?
What units is it measuring symmetry in?[/indent]

Because these measurements are relative to a set reference, there are no "units". If I were to speculate, brilliance would be measured in terms of the intensity of reflected light, scintillation would be based on the modulation of this reflected light as the diamond is rotated, and symmetry would be based on the consistency of the reflected light. I'm sure there's plenty of information about this on the website or elsewhere if you're really interested in getting so specific.

My take: This is a user-friendly tool to measure the beauty of a diamond. There are many ways; this is one preferred way.

Jan, thanks for posting this!

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#13 anonymouscoward

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Posted 22 July 2003 - 03:25 AM

[indent]
Because these measurements are relative to a set reference, there are no "units". If I were to speculate, brilliance would be measured in terms of the intensity of reflected light, scintillation would be based on the modulation of this reflected light as the diamond is rotated, and symmetry would be based on the consistency of the reflected light. I'm sure there's plenty of information about this on the website or elsewhere if you're really interested in getting so specific.

My take: This is a user-friendly tool to measure the beauty of a diamond. There are many ways; this is one preferred way.
[/indent]

I looked on the website and there's no information on this. I'm sorry if I'm skeptical, but to me this looks like just another gadget for selling diamonds. It is user-friendly, but the person using it is the person doing the selling. If none of you are sure how this thing measures things, why are you all so sure it's right?

#14 hermann

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Posted 22 July 2003 - 06:18 AM

[indent]I looked on the website and there's no information on this. I'm sorry if I'm skeptical, but to me this looks like just another gadget for selling diamonds.[/indent]

There are tons of other gadgets in the market. Sarin, etc. How can anyone be sure that any of them are "right"? For that matter, how do you know the 4C's on a GIA cert are "right"? What are the units for clarity and color anyway???

You have every right to be skeptical, but remember that we're talking about a diamond here. Even with all the technology available today, the "experts" at GIA still argue about the characteristics of the "ideal cut".

Bottom line, it's just not an exact science... if I were choosing a diamond today, I would use the isee2 gadget, in combination with a GIA/AGS cert, in combination with my eyeballs, and in combination with the opinion of a jeweler I trust.

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#15 jan

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Posted 22 July 2003 - 07:02 AM

How I know it works, is that I can see the difference with my eyes. I can compare in person visually and so can others. For example, just the other day, a customer was comparing 2 stones in the 2.00 ct. range.
One is:
GIA
2.02 ct.
SI1
J
64.9% depth
62% table
Polish: fair
Symmetry: Good
Isee2 score
4.9

The other is:
AGS ideal 0 cut grade
2.16 ct.
SI1
F
60% depth
57% table
Ideal polish
Ideal symmetry
Isee2 score
9

The customer could *See the Difference* side by side, and so can I.
The machine confirms the cut quality that also effects it's *visual appearance*. That's it. It's that simple.



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#16 jan

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Posted 22 July 2003 - 07:06 AM

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#17 jan

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Posted 22 July 2003 - 07:07 AM

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#18 anonymouscoward

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Posted 22 July 2003 - 07:38 AM

[indent] How I know it works, is that I can see the difference with my eyes.[/indent]

If you can see the difference, why do you need the machine? I think this is just another case of consumers being told, "See? This diamond is better. The machine says so!" It looks like a hair-splitting machine whose only purpose is to convince people that their diamond is "better" than others. In other words, just another sales tool.

#19 anonymouscoward

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Posted 22 July 2003 - 08:00 AM

[indent]
There are tons of other gadgets in the market. Sarin, etc. How can anyone be sure that any of them are "right"? For that matter, how do you know the 4C's on a GIA cert are "right"? What are the units for clarity and color anyway???
[/indent]

Sarin is pretty straigthforward. All their doing is measuring lengths and angles, things people actually know how to measure. This Isee-2 thing is trying to measure things nobody has even defined well enough to measure. There is no universally accepted idea of what brilliance is. Same for scintillation.

As far as color and clarity, glad you brought this up. These are just the opinion of the graders. They aren't measurements at all. They are subjective. This Isee-2 thing wants to be objective and wants us to believe it's measuring these things. Moreover, it is being promoted as sort of the "final word" on cut quality (like all the other gadgets before it) with absolutely no proof.

#20 jan

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Posted 22 July 2003 - 08:01 AM

It's the consumer's choice. So far I have found consumer response to this fantastic in our store. They want to know how and what makes a diamond sparkle and it's individual cut characteristics as compared to others.This helps to confirm what they see and seperate different levels of cut quality. Not everyone is an expert so this gives them some more information. At least the consumer's I'm getting have been very positive.



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